about going into business
Researched and Dreamed
So as James researched and dreamed about going into business, there was no consideration of reselling something that had been used, refurbishing anything that was shabby, touching up anything that was worn and threadbare. He wanted to sell a “new” product; that is, modern, fresh, without spot or wrinkle, having just arrived or been created—unused. The smell of new leather in a car with zero mileage—the feel of walking barefoot on thick, luxurious, virgin carpet that had never been walked on—the thrill of being the first to enjoy a fine purchase, new, clean, and sparkling, was an important value that he cherished.